The Poggio Packaging

So, it’s not just designing and building frames that matter to us. Packaging is huge, and, sadly, often relegated to an afterthought in the #newbikeday experience. We thought that was a miss, so we created a package that was as beautiful and sophisticated as the bicycles we were framing. So much so, you kinda don’t want to throw it away (please don’t, just recycle). Using a black box and foam, we elevated the packaging experience to something you just won’t see anywhere else in the category. Yeah, details matter.